official press release:
This will be a 16 day, 24 hour a day concert raising money and awareness for 16 charities.
This is truly a proud Canadian Moment. There will be close to 400 consecutive performances over the 16 days. Each day will be branded to support a different charity.
These charities include:
Sick Kids, Markham Stouffville Hospital, Gord Downie Fund for Brain Cancer Research,
360 Kids, North Toronto Cat Rescue, Artscan Circle, Songs 4 Steffi, Brain Tumour Foundation of Canada, The Family Navigation Project and more.
The momentum behind this event is growing rapidly. The story is beginning to go viral and has already been covered by Global News, Edge 102.1, CKTB610, Boom 99.7, 94.9 The Rock, KX96 fm, Indie 88.1, 97.7 Hits fm, Q107 and many more. All of this incredible coverage has happened organically, before the official media release has even gone out.
As of February 7th, we are now teamed up with Indoor Recess PR (Arcade Fire, Blue Rodeo, CBC, Sarah McLachlan, Montreal Jazz Festival) and will begin our strategic marketing and media plan across Canada.This will become a nationwide event with national media coverage.
We will be playing our set on Wednesday March 22nd, with an 11:00 p.m. start. please try and make it out for us, as well as the other bands, as this is for a great cause!